Flashback Friday: Roy Halladay’s Beehive Commercial

Over the past few years, the Blue Jays have put together some pretty memorable television commercials. For me, none were as memorable as the crop of spots put out in 2008.

For this week’s Flashback Friday, we take a look at Roy Halladay’s “beehive” commercial from the Blue Jays advertising campaign.


After watching a bunch of hapless hooligans attempt to knock down a beehive with rocks, Roy Halladay walks up out of nowhere and throws a stone as precisely as his cut fastball to bring the beehive down.

Halladay’s robotic preciseness plays well into this commercial, and I think my favourite part is Doc celebrating with a subdued fist pump and walking away from the situation as the kids fight off swarms of bees.

For someone whose moniker is “Doc”, you’d think he might have been a little more concerned for those children’s health. Oh, who am I kidding … those punks probably had it coming, anyway.

Ian Hunter

Ian has been writing about the Toronto Blue Jays since 2007. He enjoyed the tail-end of the Roy Halladay era and vividly remembers the Alex Rodriguez "mine" incident. He'll also retell the story of Game 5 of the 2015 ALDS to his kids for the next 20 years.

3 thoughts on “Flashback Friday: Roy Halladay’s Beehive Commercial

  • September 16, 2011 at 1:51 pm

    I remember liking this commercial a lot more than A J Burnett's. He had to throw a garbage bag 30 feet into the garbage truck when he was late putting it out to the curb. Fitting. Doc. Precision and execution. AJ. Only power. Larger strike zone too.

  • September 16, 2011 at 2:25 pm

    I loved all of the it's always game time commercials, both TV and Radio spots.

    The only one I was kinda meh on was the Vernon Wells hiding across town in a dumpster from the kids playing hide and seek. Even the catch the bouquet to turn a double play one made me laugh the first time.

    Thomas with the pillow. Glaus with the Pineta. Overbay on the call in show on the radio and Hill playing chess on the radio. They all cracked me up.

    Also I loved the Roy Halladay with the bank robbers commercial. Just the look on his face when the hostage negotiator talks to him with the megaphone a foot in front of him.

  • September 16, 2011 at 6:02 pm

    Kevin, same here – the only thing I remember from Burnett's commercials was his God-awful mane. Seems like A.J. still hasn't mastered the art of the subtle haircut.

    Johnny, Vernon's spot was alright … not great, just alright. I don't recall the radio commercials very well, unfortunately so I can't really comment on those.

    But the Glaus pinata and Overbay wedding spot were also very well put together.

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