It’s been a bitter of a Debbie Downer week as far as Blue Jays news, so I figured it was time take a break from all the doom and gloom with a new feature called “Acid Flashback Friday”.
It’s where we can all trip together and relive some of the glory days from Jays yesteryear. Each week, I’ll try to dig up something from the Blue Jays time capsule and do a brief commentary on it. If you have any suggestions by the way, please send them to email@example.com.
On the inaugural edition of Acid Flashback Friday, we examine the infamous “T-Bird” logo or what appears to be a combination of BJ Birdie and Ace jacked on steroids. The logo was very short-lived thankfully, as an alternate logo from 2000-2002 and the primary logo during the 2003 season.
First of all, let’s address the token symbol of the true north strong and free, the red maple leaf which is “tattooed” on the blue jay’s arm. Strangely, there isn’t even a stem on the leaf – it’s like the bird was out getting the maple leaf tattoo and then the tattoo artist suddenly realized he didn’t have enough ink to to finish the leaf. I guess that must have been a precursor to the J.P. Ricciardi cost-cutting measures.
Next, what is up with that pathetic excuse for a “T” in the background? The mishmash of colours isn’t very appealing to the eye, and it sticks out like a sore thumb … which may have actually been the intention all along. And I’m not exactly sure why, but for some reason the shape of it reminds me of the Liberty Bell.
Finally, let’s discuss the logo in its entirety. It looks like what might happen if the Disney Corporation purchased the team instead of Rogers Communications. In the early 2000’s, for some reason or another, teams thought it was necessary to put cartoons in their logo. As the Blue Jays quickly learned, this was a very bad idea and scrapped the logo entirely by the 2003 season.
Thankfully, fans won’t see the “T-Bird” on a featurette of Hinterland Who’s Who any time soon because that species is extinct and should never ever come back to life.