At first, I thought it might have been a hoax; but as reputable news sources and websites continue to jump on this story, I’m starting to think more and more that this will be the new Blue Jays logo.
When Getting Blanked first ran with the story yesterday, there was something about the logo that didn’t sit quite right. My initial reaction was that the photo looked doctored and way too similar to the original Blue Jay to be a new design.
The first red flag is none other than the red leaf; it just doesn’t look like it belongs. With the size of the leaf, things look a little disproportionate and heavily weighted on the ride side of the logo. But I guess with the beak on the left side, it kind of evens things out.
Then I thought, if the Blue Jays were going to mimic the old logo so closely, why not just revert back to it anyway? I would be perfectly content in just going back to the old uniforms from the glory days anyway.
However, if we examine the old logo and this rumoured logo side by side, they are actually quite different.
The major changes are: the removal of the baseball in the background, a more streamlined, modernized Blue Jay, a much different colour scheme between the top and bottom of the bird, and obviously a much bigger maple leaf.
And actually, it’s almost as though whoever designed this logo melded the old Blue Jays logo with the cap logo from 1999. Here they are side by side with the leaked logo:
I know the Blue Jays have a tough task of trying to reinvent the wheel here, but if this logo is in fact legitimate, I think they have a winner on their hands. I actually prefer the new colour scheme over the old one anyway, and the streamlined Blue Jay is still an homage to the past without looking too dated.
The maple leaf placement still seems a little weird to me, but it’s something I can definitely get used to … and it’s already growing on me. It will be interesting to see how this new proposed logo would be worked into the uniforms, and which colours they might use.
Anyway, all signs point to it being pretty authentic. The MLB logo placement on the new Blue Jays logo and the new Miami Marlins logo is in the same spot, and the font above the new logos is the same as well. Then again, anybody with Photoshop could easily put that together.
So what do you guys think: if this new leaked logo is in fact the real deal, do you approve?
Frankly, I think they could have done much worse. Just look at the new Miami Marlins logo for example. That salmon colour should have no place in a professional sports team logo … ever.
Old Blue Jays logos courtesy of Chris Creamer’s Sports Logos