Have You Seen These J.A. Happ ‘Win with Milk’ Videos Yet?

Last summer, Kristina Rutherford of Sportsnet profiled Blue Jays lefty J.A. Happ. Prior to that interview, not much was known about him. Happ pretty much keeps to himself and is one of the lower-profile players on the Jays.

However, one thing fans learned about Happ was his confusion about the entire bagged milk phenomenon here in Canada. Happ said: “Where’s the jug? Do you have to buy the jug separately? Why are they not in the jug already?”

Nobody really knows the answer to those questions, but one year later, Happ has found himself as the spokesperson for … you guessed it: milk.


Today is the final day of the Dairy Farmers of Canada’s contest for people to win a trip to the World Series. As a secondary prize, there’s a chance to meet Mr. Happ himself.

To me, the best part about this campaign is the videos. These popped into my Facebook timeline a few times over the last couple of weeks, but Happ’s stoic delivery sells it for me.

Watch J.A. Happ drink a big-league glass of milk. Then enter the contest where you could win the chance to meet J.A. Happ and maybe even drink a big-league glass of milk with him.

Posted by Quality Canadian Milk – Lait canadien de qualité on Friday, July 21, 2017


A glass of milk. J.A. Happ. And tickets to the World Series. It doesn’t get any better than that.

Posted by Quality Canadian Milk – Lait canadien de qualité on Monday, July 24, 2017

To enter the contest, you have to buy one litre of cow’s milk (it actually stipulates that) or chocolate and the receipt must be uploaded by 11:59pm tonight to Win with Milk dot CA.

I’m not being paid or compensated to promote this contest, I’m just a fan of bizarre player endorsements like this one. Plus, I just wanted an excuse to embed these videos. So go down a bag of milk if you want to meet J.A. Happ!

Ian Hunter

Ian has been writing about the Toronto Blue Jays since 2007. He enjoyed the tail-end of the Roy Halladay era and vividly remembers the Alex Rodriguez "mine" incident. He'll also retell the story of Game 5 of the 2015 ALDS to his kids for the next 20 years.